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Most of America’s teens and young adults do not follow the daily news closely, according to a new report by the Joan Sho ...
Paul Holmes 01 Sep 2007
Having identified online opinion leaders (e-fluentials) and opinion leaders among mothers (mon-fluentials), Burson-Marst ...
Paul Holmes 30 Jun 2007
Research shows that children under the age of eight are unable to critically comprehend televised advertising messages a ...
Paul Holmes 02 Jan 2005
American kids, teenagers, and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to ...
Paul Holmes 02 Jan 2005
The PBS television show Teletubbies targets toddlers so young many of them can’t stand on their own two feet or pronounc ...
Paul Holmes 02 Jan 2005
We were hired to launch the new primetime sitcom, “Grounded for Life”. The series received an order of six episodes and ...
Paul Holmes 26 Mar 2003
Vans, Inc. charged Weber Shandwick (WS) with the task of creating a strategic marketing campaign for the Vans Triple Cro ...
Paul Holmes 25 Mar 2003
Slim Jim’s own music tour hit the streets in 2001 to bring an engrossing and entertaining sensory experience to teenager ...
Paul Holmes 22 Oct 2002
The Cybiko handheld computer combines instant messaging, interactive gaming, personal information applications and free ...
Paul Holmes 08 Jul 2002
Public relations and advertising agency The Cherenson Group has forged an alliance with Funderstanding, a product develo ...
Paul Holmes 23 Jan 2002
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