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Americans had more memorable experiences with fast food launches than with technology, toys or personal care products in ...
Paul Holmes 11 Jan 2010
Despite the fact that advertising spending was up from $271 billion in 2005 to $285 billion in 2006, 81 percent of consu ...
Paul Holmes 26 Feb 2007
When Philips introduced its male grooming product Bodygroom into the United Kingdom, success was by no means taken for g ...
Paul Holmes 05 Jul 2006
More than half (56 percent) of all consumers could not recall a single new product launched in 2004, despite (or perhaps ...
Paul Holmes 01 Jan 2005
It’s sleek, powerful, fast, German-engineered yet all-American, and it represents the latest state-of-the-art technology ...
Paul Holmes 08 Jan 2004
DVD technology has been increasing in popularity, but its acceptance has been hampered by a lack of standards compatibil ...
Paul Holmes 08 Jan 2004
Bausch & Lomb’s PureVision contact lens had been approved for 7-day wear in the U.S. since 1999, but the introduction of ...
Paul Holmes 08 Jan 2004
Nikon was to introduce the Coolpix 775, its first Coolpix digital camera targeted to the mass-market consumer. It was a ...
Paul Holmes 04 Mar 2003
In the all-competitive battle for share of throat in the soft drinks market, time to market is crucial in the launch of ...
Paul Holmes 26 Feb 2003
Ketchum was charged with helping launch the newest product in the Wipes Family (launched earlier in the year) - Armor Al ...
Paul Holmes 19 Feb 2003
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