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My premise is that corporate image advertising is a public relations tool for the modern professional. Most traditional ...
Paul Holmes 01 Jan 2005
Today smart clients increasingly see paying for media coverage as part of an integrated PR plan. Just like a golfer woul ...
Paul Holmes 18 Jul 2002
New competition from global giants including ABB, Siemens, and General Electric, however, threatens Cooper’s ability to ...
Paul Holmes 01 Dec 2001
Novartis consulted with its public relations agency, Ruder Finn, which created the ads, and decided to go ahead on sched ...
Paul Holmes 10 Oct 2001
Corporate advertising is often approached as a corporate ego trip. For that reason it is not convincingly tied to strate ...
Paul Holmes 06 Nov 1992
Benetton's advertising-—directed at consumers but focusing on the company and its values rather than on product—-is per ...
Paul Holmes 05 Sep 1991
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