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If, like me, you enjoyed Jim Collins and Jerry Porras’s business bestseller Built to Last, if you instinctively embraced ...
Paul Holmes 05 Feb 2007
UPS—working with longtime public relations agency Edelman—went ahead with its announcement on schedule, although it made ...
Paul Holmes 08 Jul 2003
FutureBrand, a corporate identity and brand-consulting firm, is joining forces with Weber Shandwick Worldwide as part of ...
Paul Holmes 04 Mar 2003
In July, 2000, jm+co unveiled its new identity—Headstrong—to its employees. Headstrong was a success from the start.
Paul Holmes 31 Dec 2001
The program’s success hinged on convincing the 3,000 TruServ Members who were branded ServiStar and Coast to Coast to gi ...
Paul Holmes 11 Dec 2001
After 20 years of building a reputation as a high-quality, but low-profile, IT consultant to dozens of companies, james ...
Paul Holmes 09 Jul 2001
In addition to building brand, the Qorvis developed a campaign that created a new space and positioned OutBounder as the ...
Paul Holmes 07 Jul 2001
A stone's throw from the San Francisco waterfront, Levi Strauss Plaza looks more like a college campus than a corporate ...
Paul Holmes 05 Jul 2001
Magnet Communications has acquired corporate design and brand identity specialist Christopher Johnson & Associates, whic ...
Paul Holmes 22 Jun 2001
As exciting as the new brand was to internal audiences, the external reality was that a business-to-business brand like ...
Paul Holmes 17 Jun 2001
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