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PR people need to be more like Republicans, Sorrell steals the show and more learnings from last week's Global PR Summit ...
Arun Sudhaman 22 Nov 2013
Highlights from WPP CEO Sir Martin Sorrell's Global PR Summit session: Challenges facing the PR industry; global marketi ...
Holmes Report 20 Nov 2013
The social unrest in Brazil earlier this year was the backdrop for exploring the way social media fosters social movemen ...
Aarti Shah 15 Nov 2013
Whether to centralize PR and the role of external agencies emerged as the two drivers in defining the new rules of globa ...
Aarti Shah 14 Nov 2013
A rising Latin American middle class is driving public relations growth across a range of markets,.
Arun Sudhaman 13 Nov 2013
Food companies must improve their understanding of the activists that are threatening their business.
Arun Sudhaman 13 Nov 2013
Companies, including news organizations, have to embrace technology-driven disruption and new business models to draw Mi ...
Aarti Shah 13 Nov 2013
A group of senior marketers called on PR people to take more risks if they hope to turn their programs into genuine busi ...
Arun Sudhaman 13 Nov 2013
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