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Porter Novelli has been selected to handle public relations for Reckitt Benckiser’s US rodenticide brand d-CON through t ...
Holmes Report 08 Aug 2012
Apex Porter Novelli worked with Unilever to maintain the brand’s engagement with its core customers: mothers of children ...
Holmes Report 30 Apr 2012
The Surprisingly Lifebuoy campaign succeeded in repositioning Lifebuoy as a health soap by creating a link with its Glob ...
Holmes Report 31 Aug 2011
Everyone knows about toilet fresheners. Many of us use them, but they are certainly not a topic of everyday conversation ...
Holmes Report 18 Aug 2011
DeVries Public Relations helped Downy Fabric Softener design and execute its first philanthropic effort in the brand’s 5 ...
Holmes Report 17 Aug 2011
Domestos BactiStop assumes the mission to run an extermination campaign against the invisible enemy in the bathroom – th ...
Holmes Report 19 Jul 2011
With the Cottonelle brand’s Great Debate, Ketchum and partners disrupted consumers’ “toilet paper is all the same” attit ...
Holmes Report 09 May 2011
In 2010, Stop MRSA Now, in partnership with SwapMeSports.com, teamed up with professional basketball star and MRSA survi ...
Holmes Report 06 May 2011
In 2009 Clorox took a digital leap of faith and created social media platforms on Facebook and Twitter to reach this pri ...
Holmes Report 02 May 2011
Electrolux conducted a lab study on how music affects humans while vacuuming, measuring heart rate, sweeps per minute, d ...
Holmes Report 01 May 2011
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