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Verint's Martyn Riddle tells PRovoke Media that B2B technology marketing is too focused on clichés and martech solutions ...
Arun Sudhaman 17 Nov 2021
Since joining Galderma, Risser has redefined strategy and streamlined the structure of the marketing team to drive stron ...
Lippe Taylor 23 Jul 2021
To uncover some of the misconceptions about branding and marketing in China – and get some advice from those who have se ...
Jean Chua 25 May 2021
Hotwire Global CEO Barbara Bates makes the case for the benefits of marketing and communications working together more c ...
Barbara Bates 22 Mar 2021
In his new book, Raja Rajamannar declares that marketers are becoming obsolete.
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AIA group CMO Stuart Spencer joins PRovoke Media to discuss the insurance giant's latest research initiative and broader ...
Arun Sudhaman 27 Jan 2021
Edelman has taken on the marketing and communications duties for Qualcomm India following a competitive review.
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Cigna international markets CMO Heather Valteris talks to PRovoke Media about the insurance company's marketing focus on ...
Arun Sudhaman 22 Jun 2020
Find your point of difference and use a range of channels and forms of content. Advertising isn't a tax — it's a tactic.
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Speaking at the ANA Masters of Marketing conference, P&G's chief brand officer urged attendees to adopt the tenets of le ...
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