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Brands are unable to ignore the power and pervasiveness of the reaction to Black Lives Matter and the global pandemic.
Mark Henricks 23 Jun 2020
The PR industry has fallen short on implementing metrics that can easily be translated to finance or sales, heard delega ...
Aarti Shah 22 Oct 2019
Like the causes of climate change, the argument over marketing and PR’s contribution has been raging for decades.
Mark Stouse 22 Oct 2019
What’s the best way to measure and prove the value of my work in the modern media landscape?
Zignal Labs 30 Jul 2019
Bulleit Group CEO Kyle Arteaga and Proof Analytics CEO Mark Stouse join the Echo Chamber to talk about rethinking innova ...
Holmes Report 10 Jan 2019
It's time to stop avoiding the 2,000-pound gorilla in the middle of the room. It's time to call total BS on this hoary m ...
Mark Stouse 05 Mar 2018
The former Edelman executive joins Mark Stouse's measurement company to promote the tool's adoption, especially among mi ...
Aarti Shah 13 Jun 2017
EVP Germaine will take over Ketchum Global Research & Analytics when Rockland steps down this summer.
Aarti Shah 23 May 2017
We talked to four technology CMOs about their overall strategy, how they view communications, the data revolution and mu ...
Hotwire 18 May 2017
Brands forgetting to blend the human touch with the automated insight will sometimes be led down the rabbit hole and loo ...
Hotwire 19 Dec 2016
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