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The myth of the monolithic Chinese consumer needs to be dismantled, writes Corbin Hsieh.
Corbin Hsieh 14 Dec 2021
Kate Hartman is leaving Coca-Cola after more than a decade to run communications for the US Olympic & Paralympic Committ ...
Diana Marszalek 22 Apr 2021
The home-sharing pioneer plans to use its status as a top-level partner of the games to help demonstrate the value it ca ...
David Blecken 25 Nov 2019
The agency has been named as the Australian Olympic Committee’s agency of record for the 2020 Tokyo Games.
Maja Pawinska Sims 15 Mar 2019
Intel and Samsung’s successful tech-themed activations may hint at a successful blueprint for brands in Tokyo 2020.
Taylor 22 Feb 2018
Onsite in PyeongChang, South Korea, I witnessed firsthand the marriage of technology and sponsorship as brands took a bi ...
Taylor 22 Feb 2018
Social media — primarily the presence athletes cultivate on it before ever hitting the Olympic ski slopes, swimming pool ...
Diana Marszalek 22 Feb 2018
PyeongChang communications plan across 48 European markets will broaden reach of Games via digital platforms.
Maja Pawinska Sims 08 Feb 2018
Organizing committee selects WPP firm for $1m assignment following competitive review.
Arun Sudhaman 14 Sep 2017
Communications remit includes media relations and and crisis counsel, ahead of the first Olympic Winter Games to be held ...
Holmes Report 04 Nov 2016
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