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From Parkland survivors to Unilever CEO Paul Polman, from media critic Douglas Rushkoff to measurement guru Mark Stouse, ...
Paul Holmes 10 Dec 2019
The PR industry has fallen short on implementing metrics that can easily be translated to finance or sales, heard delega ...
Aarti Shah 22 Oct 2019
Like the causes of climate change, the argument over marketing and PR’s contribution has been raging for decades.
Mark Stouse 22 Oct 2019
For the first time in four years, research from the agency Proof found that Canadians are losing confidence in organizat ...
Diana Marszalek 25 Apr 2019
Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out w ...
Paul Holmes 18 Feb 2019
Consumers are expected to put their money behind brands that have value, purpose and sincerity — and can see right throu ...
Diana Marszalek 07 Jan 2019
Cision, Proof and ICR make acquisitions.
Holmes Report 07 Jan 2019
The Holmes Report, in partnership with Proof Analytics, held a closed-door salon in New York on May 21 on the increasing ...
Aarti Shah 27 Jun 2018
Proof's third annual CanTrust Index shows that Canadian consumers have lost considerable faith in Facebook since last ye ...
Diana Marszalek 10 Apr 2018
The agency's renaming is meant to reflect its research-based approach to PR
Diana Marszalek 07 Mar 2018
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