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It seems clear that legal sports gambling is here to stay — and the role of PR will be to make sports betting part of th ...
Mark Henricks 04 Nov 2019
Taylor's Dave Finn provides his insights on a variety of topics across this evolving landscape and how marketers can nav ...
Taylor 04 Nov 2019
There’s an assumption that the fan base of women’s sports is 100% female and that’s absolutely not true.
Mark Henricks 16 May 2019
According to Taylor's research, eight in 10 soccer fans said they would switch to a brand taking a stance on specific ge ...
Taylor 15 May 2019
Women are 26% more focused on ads compared to men watching the Super Bowl, creating significant opportunities for brands ...
Taylor 28 Jan 2019
An industry poised to be a billion-dollar revenue generator by 2021, professional gaming presents many sponsorship oppor ...
Taylor 13 Nov 2018
The creator of the world famous FIFA World Cup sticker album takes an innovative approach to integrating tangible and di ...
Taylor 11 Jun 2018
Onsite in PyeongChang, South Korea, I witnessed firsthand the marriage of technology and sponsorship as brands took a bi ...
Taylor 22 Feb 2018
The dizzying pace at which celebrities and pro athletes are investing in esports teams, leagues, will be an intriguing s ...
Taylor 08 Jan 2018
With the NFL season underway, Taylor executives Samantha Baier and Sade Ayodele offer insights on how brand marketers s ...
Taylor 10 Oct 2017
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