LONDON — The Holmes Report's sixth EMEA IN2 Innovation Summit will explore such critical issues as technological volatility, diversity and inclusion, purpose and behavioural science in London on 22 May.

The 2019 event will again feature the IN2 SABRE Awards at lunchtime, and will precede the 15th EMEA SABRE Awards ceremony that evening. The daytime conference will take place at the De Vere Connaught Rooms, while the SABRE Awards dinner ceremony is being hosted at Battersea Evolution.

The programme for the conference, which is now live, will explore such areas as using purpose to drive sales, along with the perils of "purpose-washing". In addition, there will be a provocative look at why the PR industry continues to fail on diversity. And there will be sessions devoted to the disruptive impact of technology, both in terms of consumer volatility and behavioural decision-making.

Kicking off the conference, meanwhile, the keynote session will explore how UAE companies Mubadala and Adnoc used the Special Olympics to help build tolerance in the region.

Confirmed speakers for the event include IBM Europe communications VP Carola Schaub, Mubadala SVP and external corporate relations head Rashed Al Harmoodi, BME PR Pros founder Elizabeth Bananuka, and a host of agency leaders.

Tickets, for both the conference and awards, are currently available here.