PRovoke Media 24 Sep 2020 // 10:23AM GMT

BCW was named large Asia-Pacific Regional Consultancy of the Year at the 2020 Asia-Pacific SABRE Awards — which took place virtually today, attracting hundreds of viewers from across the region.
The WPP agency fought off competition from fellow finalists FleishmanHillard, H+K Strategies, Ogilvy and Weber Shandwick, last year’s winner.
BCW won the honour for the first time in its history, following the 2018 merger of Burson-Marsteller and Cohn & Wolfe, led by strong performances in China, Hong Kong and India, along with impressive expansion of its creative and innovation capabilities — all of which was reflected in a string of award-winning campaigns for clients.
Archetype took home the same honour among midsize firms in the region, ahead of other category finalists Ketchum, Ruder Finn, SPRG and WE. The midsize independent delivered continued growth in Southeast Asia, Australia and India.
In all, 62 firms, from multinationals to local specialists, were nominated across the 13 Consultancy of the Year categories. Full analysis of all finalists can be found here and the winners are listed below:
Asia-Pacific Regional Consultancies of the Year (Large):
BCW
FleishmanHillard
H+K Strategies
Ogilvy
Weber Shandwick
Asia-Pacific Regional Consultancies of the Year (Midsize):
Archetype
Ketchum
Ruder Finn
SPRG
WE Communications
Geographic
Australasian Consultancies of the Year:
Archetype
Eleven
OPR
Sling & Stone
WE Communications
Greater China Consultancies of the Year:
BCW
FleishmanHillard
Ogilvy
Ruder Finn
Weber Shandwick
India Consultancies of the Year:
Adfactors
AvianWE
BCW
MSL
Weber Shandwick
North Asia Consultancies of the Year:
Dentsu PR
FleishmanHillard
KPR & Associates
Synergy H+K Strategies
Weber Shandwick
Southeast Asia Consultancies of the Year:
Archetype
ERA Myanmar
Golin
Mutant Communications
Vero
Specialist
Consumer Consultancies of the Year:
AKA Asia
DeVries Global
Forward
Poem
Sinclair
Corporate/Financial Consultancies of the Year:
APCO Worldwide
Cannings Purple
Honner
Redhill
SenateSHJ
Digital Consultancies of the Year:
BCW
BlueFocus Digital
Ketchum
Ogilvy
Weber Shandwick
Healthcare Consultancies of the Year:
APCO Worldwide
FleishmanHillard
GCI Health
SPAG Asia
Weber Shandwick
Technology Consultancies of the Year:
The Hoffman Agency
Influence Matters
IN.FOM
Value 360
Wachsman
New Consultancies of the Year:
GCI Health
Wachsman
Best Agencies to Work For:
Large: Archetype
Midsize: AKA Asia
Small: GCI Health