PRovoke Media 24 Sep 2020 // 10:23AM GMT
BCW was named large Asia-Pacific Regional Consultancy of the Year at the 2020 Asia-Pacific SABRE Awards — which took place virtually today, attracting hundreds of viewers from across the region.
The WPP agency fought off competition from fellow finalists FleishmanHillard, H+K Strategies, Ogilvy and Weber Shandwick, last year’s winner.
BCW won the honour for the first time in its history, following the 2018 merger of Burson-Marsteller and Cohn & Wolfe, led by strong performances in China, Hong Kong and India, along with impressive expansion of its creative and innovation capabilities — all of which was reflected in a string of award-winning campaigns for clients.
Archetype took home the same honour among midsize firms in the region, ahead of other category finalists Ketchum, Ruder Finn, SPRG and WE. The midsize independent delivered continued growth in Southeast Asia, Australia and India.
In all, 62 firms, from multinationals to local specialists, were nominated across the 13 Consultancy of the Year categories. Full analysis of all finalists can be found here and the winners are listed below:
Asia-Pacific Regional Consultancies of the Year (Large):
Asia-Pacific Regional Consultancies of the Year (Midsize):
Australasian Consultancies of the Year:
Sling & Stone
Greater China Consultancies of the Year:
India Consultancies of the Year:
North Asia Consultancies of the Year:
KPR & Associates
Synergy H+K Strategies
Southeast Asia Consultancies of the Year:
Consumer Consultancies of the Year:
Corporate/Financial Consultancies of the Year:
Digital Consultancies of the Year:
Healthcare Consultancies of the Year:
Technology Consultancies of the Year:
The Hoffman Agency
New Consultancies of the Year:
Best Agencies to Work For:
Midsize: AKA Asia
Small: GCI Health