HONG KONG—The 2020 Asia-Pacific SABRE Awards is now open for entries, via the dedicated entry platform.

The awards recognize the best in public relations programming from across the Asia-Pacific region and are open to campaigns developed by agencies, corporations, not-for-profit organizations, government agencies and more.

The SABRE Awards competition recognizes Superior Achievement in Branding, Reputation and Engagement and has a 30-year heritage, with competitions in North America, EMEA, Latin America and Africa as well as the Asia-Pacific competition.

In addition to categories recognizing the best campaigns from specific geographic markets, the Asia-Pacific competition recognizes great work in specific practice areas (from consumer PR to public affairs to employee communications) and in industry sectors (healthcare, technology, not-for-profit). The IN2 SABRE awards, meanwhile, focus on Insight+Innovation, with categories for the best use of data and analytics and new digital and social channels.

The entry website includes a complete list of categories, entry fee and deadline information (the early deadline is June 19, the late deadline is July 17), as well as tips for crafting a winning entry.

Due to the impact of the Covid-19 pandemic, the awards will be presented virtually this year, alongside the Asia-Pacific Communications Summit in conjunction with the Asia-Pacific Association of Communication Directors (APACD). We will also be launching the APACD Awards, focusing specifically on in-house communications excellence, by the start of June.

We are currently drawing up a jury of industry leaders across agency and corporate — if you'd like to be considered, please let us know. 

At last year's Asia-Pacific SABRE Awards, Roche & DNA's 'Cuupcakes' campaign won Best In Show while Weber Shandwick was named Regional Network of the Year.