HONG KONG—The 2020 Asia-Pacific SABRE Awards has extended its final deadline to midnight on 27 July, via the dedicated entry platform.

The awards recognize the best in public relations programming from across the Asia-Pacific region and are open to campaigns developed by agencies, corporations, not-for-profit organizations, government agencies and more.

Entries will be judged by the SABRE Asia-Pacific jury, which features more than 60 PR industry leaders from across the region.

Due to the impact of the Covid-19 pandemic, the awards will be presented virtually this year, alongside the Asia-Pacific Communications Summit in conjunction with the Asia-Pacific Association of Communication Directors (APACD).

The SABRE Awards competition recognizes Superior Achievement in Branding, Reputation and Engagement and has a 30-year heritage, with competitions in North America, EMEA, Latin America and Africa as well as the Asia-Pacific competition.

In addition to categories recognizing the best campaigns from specific geographic markets, the Asia-Pacific competition recognizes great work in specific practice areas (from consumer PR to public affairs to employee communications) and in industry sectors (healthcare, technology, not-for-profit). The IN2 SABRE awards, meanwhile, focus on Insight+Innovation, with categories for the best use of data and analytics and new digital and social channels.

The entry website includes a complete list of categories, entry fee and deadline information as well as tips for crafting a winning entry.