The 2021 SABRE Awards South Asia is now accepting entries ahead of the early deadline of 29 June.

The ninth SABRE Awards South Asia, again produced by PRovoke Media and PRCAI, will take place in September 2021. Like last year, entry fees have been reduced by 25% to account for the current situation in India  

All of the relevant entry information and fees can be found here, along with the procedure for making online entries. Entries will be accepted beyond 29 June until 20 July upon payment of a late fee.

A jury of industry leaders will be announced soon. The judging process, which will make use of SABRE's proprietary virtual judging platform, will be chaired by PRovoke Media editor-in-chief Arun Sudhaman and PRCAI president Atul Sharma.

“The last year has been challenging to say the least. Despite everything that’s unfolding around us, we at PRCAI strongly believe that we can win this fight, if each one of us does our bit," said Sharma. "As an association, we are leading with vaccination camps across cities, providing relief and support as the new normal ushers in. Amidst this chaos and uncertainty, the glimmer of hope, celebration and achievement keeps us going, and it is only apt that we take out time to celebrate our industry’s hard work of the year gone by.
“The 2021 SABRE Awards are a superlative platform that celebrates creativity, talent and achievement, and this time around it will be extra special, coming on the back of a year wherein we saw some of the most challenging times for the industry," added Sharma. "I look forward to the awards and this enriching association with PRovoke Media in the years to come."

Last year's SABRE Awards South Asia saw Vicks ‘One In A Million’ campaign with MSL take top honours.