PRovoke Media 24 Aug 2022 // 1:27AM GMT
SINGAPORE — Ogilvy, Archetype and Rice will take home multiple Innovation (IN2) SABRE Awards on 13 October, alongside several other winning consultancies.
The Innovation SABREs recognize excellence in insight and innovation, with a particular emphasis on content creation across paid, earned, shared and owned channels, in formats ranging from live events to digital and social media, and newer technologies such as the metaverse. Winners and finalists were determined by a panel of more than 60 jurors.
Ogilvy, which won three IN2 SABRE Awards, led the field ahead of Archetype and Rice Communications, which landed two each. Archetype, notably, won the inaugural Agency of the Future category in Asia-Pacific, ahead of Golin, Herd MSL and Ogilvy.
Several other consultancies won one IN2 SABRE Award, representing a geographic cross-section that spans the Asia-Pacific region, including Australia, China, India, Japan, Korea, Malaysia, Myanmar and Singapore.
The winners will be honoured at lunchtime during PRovoke's Asia-Pacific Summit which returns in person on 13 October in Singapore. Tickets for the lunchtime ceremony —as well as the accompanying PRovoke Media Asia-Pacific Summit — are available here.
The daytime event will precede the 2022 Asia-Pacific SABRE Awards dinner ceremony that evening, which will unveil Gold and Diamond winners, along with Agencies of the Year and Best Agencies to Work For.
A complete list of IN2 SABRE winners and certificate of excellence honorees is here.