The 2022 Asia-Pacific SABRE Awards are now open for entries, via the dedicated entry platform.

The 12th edition of the Asia-Pacific SABRE Awards recognizes the best in public relations programming from across the Asia-Pacific region and is open to campaigns developed by agencies, corporations, not-for-profit organizations, government agencies and more.

The SABRE Awards competition recognizes Superior Achievement in Branding, Reputation and Engagement and has a 30-year heritage, with competitions in North America, EMEA, Latin America and Africa as well as the Asia-Pacific competition. 

In addition to categories celebrating the best campaigns from specific geographic markets, the Asia-Pacific competition recognizes great work in specific practice areas (from consumer PR to public affairs to employee communications) and in industry sectors (healthcare, technology, not-for-profit etc.). The IN2 SABRE awards, meanwhile, focus on Insight+Innovation, with categories for the best use of data and analytics and new digital and social channels.

This year, new categories have been added to recognise the emergence of work and campaigns related to ESG, the metaverse, and DEI policies. 

The entry website includes a complete list of categories, entry fee and deadline information (the early deadline is 3 June, the late deadline is 8 July), as well as tips for crafting a winning entry. The SABRE Asia-Pacific awards ceremony, along with PRovoke's Asia-Pacific Summit, will take place on 21 September, with the venue to be confirmed soon. 

"The past two years have been extremely challenging for everyone, not least those of us responsible for maintaining the close relationships between organizations and their key stakeholders," said Arun Sudhaman, editor-in-chief at PRovoke Media and chair of the SABRE Asia-Pacific jury. "But we know that the public relations profession has risen to the challenge, and that much of the work has reached a new level in terms of innovation and creativity. We're looking forward to benchmarking and showcasing this progress."

We are currently drawing up a jury of industry leaders across agency and corporate — if you'd like to be considered, please let us know. 

At last year's Asia-Pacific SABRE Awards, which took place at a hybrid event in Hong Kong, Lenovo's 'From the World's Factory to the World's Engine' won Best in Show, while FleishmanHillard and WE took the top Agency of the Year honours.