Arun Sudhaman 28 Sep 2023 // 3:05AM GMT
Ogilvy PR was named Asia-Pacific Regional Consultancy of the Year (Large) at the 2023 Asia-Pacific SABRE Awards — which took place in Singapore last night.
The WPP PR firm took the top honour ahead of BCW, MSL, Ruder Finn and Weber Shandwick. Ogilvy PR's selection was led by strong performances from its Australia, China and Southeast Asian operations, supported by impressive creative and digital/influencer work, which underpinned growth of more than 13% in 2022. Ogilvy was also named Australasian PR Consultancy of the Year.
Sandpiper took the same honour among Midsize firms for the first time in its history, fighting off competition from Allison+Partners, Golin, WE and Zeno. The midsize independent delivered strong performances across Singapore, Hong Kong and mainland China, alongside expansion of its healthcare, technology, ESG, research and financial services capabilities.
Meanwhile, the Hoffman Agency was named Technology Consultancy of the Year for the third consecutive year, while Weber Shandwick retained the Healthcare Consultancy of the Year award that it first won in 2022.
Ruder Finn also repeated as Greater China Consultancy of the Year, while BCW took home Consultancy of the Year in Digital and Southeast Asia. Avian WE was named South Asia Consultancy of the Year, while two more Indian firms — First Partners and PR Pundit — also landed Consultancy of the Year honours, reflecting the best ever showing from the country in this competition.
In all, 61 firms — from giant multinationals to small local specialists — were nominated across the 14 Consultancy of the Year categories. Analysis of all finalists can be found here, while winners are listed below:
Asia-Pacific Regional Consultancies of the Year (Large):
BCW
MSL
Ogilvy PR
Ruder Finn
Weber Shandwick
Asia-Pacific Regional Consultancies of the Year (Midsize):
Allison+Partners
Golin
Sandpiper
WE Communications
Zeno
Geographic
Australasian Consultancies of the Year:
Anthem
Eleven
Icon Agency
Ogilvy PR
Sling & Stone
Greater China Consultancies of the Year:
BCW
MSL China
Ogilvy PR
Ruder Finn
Weber Shandwick
North Asia Consultancies of the Year:
Ketchum
Prain Global
Sunny Side Up
Vector
Weber Shandwick
South Asia Consultancies of the Year:
Adfactors
AvianWE
MSL India
On Purpose
Weber Shandwick
Southeast Asia Consultancies of the Year:
BCW
Mutant Communications
Ogilvy PR
Vero
Weber Shandwick
Specialist
Consumer Consultancies of the Year:
History Will Be Kind
PR Pundit
Sinclair
Corporate Consultancies of the Year:
APCO Worldwide
FGS Global
SEC Newgate
Sefiani
SenateSHJ
Creative Consultancies of the Year:
Edelman
First Partners
PR Consulting Dentsu
The Orangeblowfish
Digital Consultancies of the Year:
BCW
D&S Media
KPR & Associates
Ogilvy PR
Financial Services Consultancies of the Year:
Ashbury Communications
FleishmanHillard
Honner
Healthcare Consultancies of the Year:
DeVries Global
GCI Health
SPAG Finn
Weber Shandwick
Technology Consultancies of the Year:
The Hoffman Agency
IN.FOM
Rice
Value 360 Communications
Best Agencies to Work For:
Large: Golin
Midsize: Mutant Communications
Small: PR Wire
Micro: Alexander PR