NEW DELHI — First Partners, Godrej, H&K and Weber Shandwick will take home multiple Innovation (IN2) SABRE Awards on 25 July, the first time these awards have been bestowed in India

The Innovation SABREs recognize excellence in insight and innovation, with a particular emphasis on content creation across paid, earned, shared and owned channels, in formats ranging from live events to digital and social media, and newer technologies such as AI and virtual reality. Winners and finalists were determined by a panel of more than 30 jurors.

First Partners, Godrej, H&K and Weber Shandwick each won two IN2 SABRE Awards, while other winners included Coca-Cola, Dentsu and Edelman. 

The winners will be honoured during the PRCAI's PRologue event on 25 July in New Delhi, which will include the 2024 South Asia SABRE Awards. Tickets are available via the PRCAI.

A complete list of IN2 SABRE winners and Certificate of Excellence honorees is here.