BOSTON — 360PR+ has acquired Philadelphia’s Powers Brand Communications, adding expertise in serving retail and franchise businesses.

Vince Powers, who launched Powers Communications in 2012, will continue working with the agency’s clients and staff as a 360PR+ executive VP and managing director of the Philadelphia operation.

The agency Powers specializes in serving the retailers and franchise business with offerings in corporate communications, brand-building, franchise development, community relations, social media strategy, SEM, events and publicity. Powers clients include The Giant Company, Restore Hyper Wellness, My Salo  Suite, Yogurtland, PrimoHoagies, and CodeWiz, among others.

“There’s a natural fit between the businesses Powers Brand Communications serves and 360’s sectors of expertise — food & beverage, beauty, wellness, STEM learning, pet and more. There will no doubt be opportunities to add value for clients across our organizations,” said 360PR+ CEO Laura Tomasetti. “We’re excited about expanding into a new region. Pennsylvania is home to more than 20 Fortune 500 companies, plus many world-class educational institutions, affording us another market to recruit talent.”

The Powers Communications acquisition comes less than a year after 360PR+ purchased lifestyle agency CRC, adding apparel beauty, personal care and other expertise to the firm. CRC founder Cindi Riccio serves as executive VP and general manager of the CRC business.