LONDON — Healthcare specialist agency 90Ten has shaken up its senior leadership team, promoting deputy managing director of PR Claire Long and client services director Sabrina Gomersall to joint managing directors of communications.

The move comes after the departure of 90Ten founders Carole North and Paul Tanner, who set up the agency 20 years ago. North retired last June after the agency was acquired by Envision Pharma Group in April 2020, and Tanner left earlier this year; his next move is not yet known.

Long (pictured, left) joined 90Ten in 2016, having previously been a practice director at Ketchum for nearly six years, while Gomersall (pictured, right) has been with the agency since 2018 and has also held senior roles at Chandler Chicco and Ogilvy Health, among others.

Former managing directors Peter Impey – who has been with the agency since 2013 – and Alison Doughty – also a former Ketchum director – have taken on wider roles as global head of PR and medical, respectively.

Envision Pharma Group CEO David Thompson said: “Claire and Sabrina have been instrumental in 90Ten’s evolution from an independent communications agency to an integral and valuable part of the Envision Pharma Group family, and I am thrilled that they will now be bringing their energy, creativity, and passion for life-changing communications to these roles.”

The agency has also appointed its first social strategy director, hiring Rick Evans from Ogilvy Health, where he had worked since 2007, latterly as senior digital strategist. In his new role, Evans will lead the expansion of 90Ten’s social media offering for the agency’s roster of healthcare, pharmaceutical and biotech clients, with a focus on building behavioural science into social media strategies.

Based in London, 90Ten has a team of around 70 and works with half of the top 20 pharma companies in the world serving clients across Europe and North America.