LANSING, MI—Emilio Pardo has been appointed senior vice president, chief marketing and communications officer, responsible for the strategy and direction of branding, marketing and communications across the company’s North American Business Unit of Prudential plc.

He will be responsible for developing and implementing a strategic framework to strengthen brand identification and guide innovation to deepen customer engagement with Jackson National Life Insurance Company and its subsidiaries.

Pardo will be based in Nashville, reporting to Barry Stowe, chairman and chief executive officer of Prudential plc’s North American Business Unit, which includes Jackson, its subsidiaries Jackson National Life Distributors and Jackson National Asset Management and its US affiliates National Planning Holdings and PPM America. He will serve as a member of the Prudential plc leadership team.

Pardo brings more than 20 years of marketing, communications and business leadership experience across corporations, nonprofits and government organizations. Most recently, he served for more than 10 years as the chief brand officer and a member of the executive team of AARP, responsible for strategy, management and integration of the brand throughout the organization.

Before joining AARP in 2005, Pardo served as senior vice president for Discovery Communications, as chief executive officer and director of broadband network company CityNet, in several roles at FleishmanHillard, and as press secretary for US Senator Ernest F. Hollings in Washington, DC.