NEW YORK — AB InBev has expanded its partnership with 3PM/Weber Shandwick, adding global corporate reputation responsibilities to the agency’s remit.

AB InBev has formally named 3PM/Weber Shandwick, the agency’s dedicated AB InBev and Anheuser-Busch team, its global corporate reputation agency of record following a competitive review.

In this new role, 3PM will partner with the ABI global communications team to further the brewer’s focus on reputation and building the corporate brand. The new remit expands 3PM's  existing relationship with the brewer, which already included corporate communications, social impact and risk mitigation.

3PM’s efforts will include strategic planning and storytelling, media relations and thought leadership activities. The team will also work on scaling and embedding the company’s new purpose, “We Dream Big to Create A Future with More Cheers,” into actions and storytelling.

“With a new global CEO, a bold commercial strategy and new company purpose, it’s an exciting time at AB InBev,” said Kate Laverge, AB InBev’s global VP, communications & reputation. “The company values the power of communications and is building upon its strong reputation. In our search for an agency partner, we felt that 3PM brought a unique combination of strategic insights and creativity to its corporate communications offering and demonstrated a deep understanding of our company, culture and business."