NEW YORK — Abernathy MacGregor has hired Brunswick Group’s Akeem Anderson to lead the firm’s new digital offering.

As a senior VP, Anderson will focus on integrating and advancing the firm’s digital expertise to serve clients across industries and practice areas.  He will partner with Abernathy MacGregor’s research, data & insights team, creative services and across the firm’s practice areas to help build out the offering.

Akeem brings experience gleaned from more than a decade working for agencies, which included holding senior digital roles. Before serving as a Brunswick director, Anderson was principal of digital strategy at Kivvit and senior associate director of digital strategy at APCO.

“With the launch of a dedicated offering, we are reinforcing the mindset that digital is a critical consideration for every client facing a transformative situation or seeking to build or protect their reputation through every possible communications platform they use,” said agency CEO Tom Johnson. “As core stakeholder groups use digital channels as a primary means to gather, assess and share information, our mission is to deliver both specialized expertise and tailored strategies to shape the conversation and deliver it to those audiences who matter most, and with tangible, measurable results.”