LOS ANGELES—The Original Farmers Market at Third & Fairfax, a Los Angeles shopping and tourist destination, has selected PadillaCRT as its public relations agency of record. PadillaCRT succeeds WHPR, whose husband and wife team, Sydney Weisman and David Hamlin, retired after more than two decades representing the Market. The agency picks up responsibility for traditional and social/digital media relations and managing an array of entertainment-industry location shoots and activities.

LOS ANGELES—Hollywood & Highland has retained Zapwater Communications as its public relations agency of record. Zapwater will manage media relations, influencer relations, and digital content and partnerships for the destination and lifestyle center.  The account will be managed out of Zapwater's Los Angeles office and led by Nora Sarrawi. 

BOULDER, CO—Metzger Albee Public Relations has added four new high tech companies to its client roster, including Clip Interactive, a Colorado-based interactive mobile app developer’ SQFT, a DIY real estate portal; and AllSource Analysis, a leader in commercial imagery intelligence.

BALTIMORE—PowerBar, a leader in sports nutrition, today named Imre as its agency of record for social media, public relations and creative services. Imre will be responsible for elevating the brand image and product perception with key category consumers in 2015 and beyond.

NEW YORK—Nancy J. Friedman Public Relations has added two new clients: Oasis Collections, an international portfolio of high-end rental properties; and Wild Walk, the all-new outdoor discovery attraction located in the heart of Adirondack Park.

NEW YORK—Hawkins International Public Relations has added three start-ups to its client roster: Digital Air Strike, a leading social media and digital engagement company; Happier, a digital wellness company; and Kaptivating, which connects hotels and potential guests via social intelligence.

CLEARWATER, FL—Petroleum and transportation industry innovator SCI Distribution is partnering with JoTo PR.