LOS ANGELES — XtremeAg, a new online resource that connects farmers, has hired The Pollack Group to handle producing and editing an online content library for the platform’s community of growers. The finished library will contain a wealth of seasonally relevant information, including authored articles and videos on farm equipment, farming strategies and tips, maintenance, inputs, agronomy, and much more. In addition, the agency is working with the XtremeAg team to edit and distribute regular real-time field reports sent in from the group members, as they work on their own farms. 

PARSIPPANY, NJ — Coyne Public Relations has been selected by Fairleigh Dickinson University, the largest private university in New Jersey, to provide public relations support. Coyne will support and enhance the school’s existing efforts to elevate its overall brand awareness, particularly among prospective students, parents, teachers and guidance counselors.

NEW YORK — North 6th Agency has been named the public relations agency of record for Sweetwater, a leading online retailer of music instruments and pro-audio gear. N6A will be tasked with amplifying Sweetwater's brand and supporting Sweetwater's corporate initiatives, events and philanthropic activities across a range of national, local, trade and digital media outlets.