PRovoke Media 26 Apr 2021 // 3:40AM GMT
NEW YORK — Chickpea-based food company Banza has named Confidant its PR agency of record. Confidant won the business in a competitive pitch held late last year. The firm’s remit is increasing consumer awareness of Banza, as well as the health and environmental benefits of chickpeas.
NEW YORK — German pharmaceutical company Berlin-Chemie has tapped Jacobstahl to handle its PR business in Eastern Europe and the CIS Region. The firm, which is owned by Ruder Finn, won the account in a competitive pitch. Berlin-Chemie is owned by Italian pharmaceutical giant Menarini.
NEW YORK — Clarity has expanded its client roster with the addition of: Vesta, which helps combat e-commerce fraud; adtech platform React; hardware and software company Klas, which focusses on transit and public safety; drone tech company AgEagle; and ChekMarc, a global social platform.
BOSTON — V2 Communications has expanded its client portfolio with the addition of Comm100, which provides digital customer engagement solutions. V2 was hired to drive awareness of Comm100’s freemium digital omnichannel solution, which enables small businesses to provide real-time, personalized communication from their website or mobile app, as well as develop its partner network.
NEW YORK — Affect has added three new clients to its roster. They are: Slync.io, which hired Affect to position the company as a leader in global supply chain solutions and services; smart cities tech company Intersection, which Affect is supporting with content creation, media relations and thought leadership; and TrustSwap, which tapped Affect to help raise their position in the cryptocurrency space through media relations, content development and proactive storytelling.
LOS ANGELES — The Rug Company has hired Hello PR to handle its brand and corporate communications. The agency is working to raise awareness of the London-based rug company and its initiatives such as custom rug design and focus on sustainability and responsible trading.
NEW YORK — Marino has added Salinas and Beak & Skiff to its roster of clients. The firm has been selected to support the reopening of Salinas, an award-winning Spanish tapas restaurant in Manhattan. For Beak & Skiff, Marino will promote the apple orchard’s beverage as well as burgeoning CBD business.