NEW YORK—Porter Novelli has been named agency of record for NYCxDESIGN, New York's inaugural citywide event to showcase and promote all facets of design. The agency has been charged with launching a 12-day long series of events as well as raising awareness for NYCxDESIGN among design professionals and the public through media relations, event sponsorships and programming.

TORONTO—Sleeman Breweries, Canada's third-largest brewer, has selected Citizen Optimum as its agency of record for national public relations and communications. Citizen Optimum's account team will be centered in Toronto, with significant integration of its Montreal and Vancouver offices, and will implement national corporate communications activities, while also supporting individual brands through marketing communications. The Sleeman portfolio includes Sleeman, Sapporo, BC's Okanagan Springs and Quebec's Unibroue, Pabst Blue Ribbon and Old Milwaukee.

BOSTON—Greenough has added software providers ConnectWise and LabTech—sister companies based in Tampa—to its roster of technology clients. Greenough will collaborate with ConnectWise and LabTech on integrated marketing programs with a particular focus on news programming and media relations. 

NEW YORK—The Association of Volleyball Professionals has chosen M&C Saatchi PR as national agency of record.  The team, led by senior VP Sandra Carreon-John and VP of sports Richard Barker, will oversee strategy and outreach for the brand, focusing on sports, consumer, entertainment, and health & fitness media.

NEW YORK—5W PR has added IDenta Corp, a leader in forensic products to its roster of consumer clients. The firm will promote IDenta Touch & Know, which provides the general public with a solution to drug-related issues at home, in schools and at work. 5W will execute a public relations campaign focused on media relations and product placement, thought leadership positioning, building brand awareness, c-suite profiles and more.

VERONA, NJ—Block & DeCorso has been selected the agency of record  for De Cecco USA, the Italian based pasta company.  Block & DeCorso will be responsible for both creative advertising and public relations for the De Cecco brand in the United States.

NEW YORK—Corbin-Hillman Communications announced has added five new clients to its AOR roster; The Tanee, Clayspray, Valery Joseph, Scent of Wealth and Harvest Snaps.

SAN FRANCISCO—Landis Communications has added four new clients: the California Society of Anesthesiologists, NorthStar Memorial Group, DDG Partners and Save the Redwoods League.