PRovoke Media 04 Apr 2022 // 11:09AM GMT
CHICAGO — Zapwater Communications has been retained by Switzerland Jungfrau Railways. Zapwater is charged with a campaign designed to promote “Summer in the Swiss Alps,” including the train journey to the highest train station in Europe, Jungfraujoch — Top of Europe, as well as nearby excursions to mountains Grindelwald-First, Schynige Platte and Harder Kulm, and the ease of mountain travel via the most modern tri-cable car in the world — the Eiger Express. The campaign will consist of a multi-city road show, press trips and ongoing media relations.
FORT LAUDERDALE, FL — Hemsworth Communications has added Live Trends Design Group to its portfolio of lifestyle brands. Following a competitive agency pitch, Hemsworth will serve as agency of record for the design group and its three distinctive brands — LiveTrends, Urban Jungle and BeYou. The firm is responsible for crafting and executing a national media relations and influencer marketing strategy to drive consumer awareness and sales for the company.
KNOXVILLE, TN — Caring Senior Service has selected Ripley PR as its public relations agency of record. The home health company, which is located in 50 cities across the US, has partnered with Ripley to help Caring Senior further the expansion of its services, which aim to keep seniors at home.
DALLAS — The Greene Turtle has named Champion its public relations agency of record. Champion’s scope of work for The Greene Turtle centers on amplifying that message and positioning the brand as a leader in the casual dining category. Champion will also build brand awareness on a local and national level, while reinforcing brand authenticity and creating genuine connections with new and loyal guests.