SÃO PAOLO — Automation Anywhere has hired Vianews to handle its PR business in Brazil, Mexico, Columbia, and Chili. Vianews will leverage its expertise in technology and local markets to drive awareness across the region for the US cloud automation company.

NEW YORK — Marino has added Artechouse, an immersive digital and experiential art organization, to its portfolio of lifestyle clients. The firm has been selected to with leading promote Artechouse’s New York City location and the corporate brand. Marino has been tapped to lead media relations and influencer campaigns aimed at driving awareness of the digital art space and its Extended Reality (XR) Bar in the regional and national landscape.

MONTCLAIR, NJ — The JPR Group has added WelcomeHome Software to its client roster. The JPR Group will develop and implement strategic public relations campaigns and marketing solutions. The group’s services also include content creation, media placements, influencer engagement, generating award recognitions, diversity and crisis communications and strategic communications plans.

MIAMI —  BurgerFi has selected rbb Communications as its public agency of record. Rbb will serve as an extension of the BurgerFi team, leading strategic communication initiatives and provide media relations, influencer programming and crisis communications support. In addition, rbb will amplify the brand’s strategic growth and innovation story, promote company announcements and new menu offerings, secure powerful influencer partnerships and thought leadership opportunities for BurgerFi executives.

MIAMI — Hyatt Centric Buckhead Atlanta has appointed Zapwater Communications as its agency of record. The firm will be responsible for media relations, influencer marketing, brand partnerships, programming and more. The hotel opened in December and will be launching a new restaurant concept.