CHICAGO and ORLANDO, FL—Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Uproar PR will utilize its experience in the sports, health, fitness and technology markets to generate awareness of these companies’ impact on training and human performance.

SAN FRANCISCO, CA—Mercury360, a San Francisco marketing firm, has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Mercury360 has been retained to help the company develop marketing strategies and outreach initiatives for its upcoming commercial project, HydroRevolution.

NEW YORK—Nancy J Friedman Public Relations has added two clients: The Kimpton Taconic Hotel in Manchester, Vt., and Tribeca Grand in New York City. The agency will launch The Kimpton Taconic Hotel, Kimpton’s first hotel in Vermont, and will serve as agency of record for Tribeca Grand, a luxury boutique hotel. The agency will oversee the pre-event phase and provide ongoing, integrated marketing communications support for both clients.=

NEW YORK—Try The World, a gourmet subscription box service, has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes.