LOS ANGELES — The Pollack Group has been retained by Exokinetics to build brand awareness of its mobility device, Zeen. Designed for people restricted by age or medical conditions, Zeen is billed as a walker chair that aids users in sitting, standing, strolling, coasting, exercising, and more.

NEW YORK — Beauty brand Pravana has hired Ink & Roses to lead B2B and B2C publicity. As agency of record, Ink & Roses will work closely with Pravana’s brand marketing team to develop earned media strategies to support current and new product launches, campaigns, partnerships, events and activations. Ink & Roses will also collaborate with Pravana’s ambassadors to provide media with product, color and trend education.

CHICAGO — Water feature company Aquascape has handed 3rd Coast PR its public relations business. Headquartered in St. Charles, Illinois, Aquascape is partnering with the agency to further elevate brand awareness through strategic media outreach and thought leadership events. Aquascape’s vision focuses on an ecosystem approach to water features that relies on the most natural balance of circulation, filtration, plants, fish, and rocks and gravel to ensure sustainability.

MIAMI — Plum Market has hired Zapwater Communications to handle the launch of the grocer’s first Florida store in Aventura. The agency will be retained for media relations, influencer marketing, brand partnerships and advertising for the Aventura store’s grand opening this November.