PRovoke Media 31 Aug 2020 // 6:17AM GMT
NEW YORK — KWT Global and HL Group were selected to represent digital health platform Hims & Hers following a competitive pitch. The agency will lead the brand's consumer public relations efforts in the US, which includes supporting its suite of existing health and wellness products as well as new product launches, while also raising awareness for the brand's healthcare experts and telemedicine platform.
NEW YORK — M Booth Health has been retained by the Institute for Health Metrics and Evaluation at the University of Washington to provide communications counsel and support for the organization's Covid-19 data forecasts. The agency is providing strategy, messaging, media, issues management, and global communication support to the institute through its NY headquarters and worldwide network. M Booth Health was also selected by Penn State University to produce an integrated communications campaign to encourage students, faculty, and staff to follow public health guidelines designed to limit the spread of Covid-19 as the fall semester resumes across 24 campuses.
NEW YORK — Raymour & Flanigan has selected Diffusion as its North American public relations agency of record. Diffusion will provide corporate and consumer media relations support for the company, tasked to elevate R&F’s brand awareness among its wide range of target audiences.
NEW YORK — Q Hydrogen Solutions Corporation, which has developed new technology for turning water into hydrogen gas for use in energy and electricity production, transportation and industry, announced that it has retained Rubenstein Public Relations as the company’s agency of record. Q Hydrogen plans to leverage Rubenstein Public Relations’ media connections and expertise in the energy, transportation, logistics and technology industries, along with the firm’s experience in crafting corporate messaging and developing brand awareness.
NEW YORK — Factory has added two new clients to its newly formed music & culture practice. Factory has been named agency of record for music festival Tomorrowland, which included handling global PR for its digital festival in July. Factory has also been named PR and digital AOR for the Josef and Anni Albers Foundation.
FORT LAUDERDALE, FL — Hemsworth Communications has added apartment-hotel brand Domio to its client roster. The firm is responsible for supporting Domio’s position as an alternative lodging option, driving a development-centric communications strategy that showcases the brand’s innovation.