CHARLESTON, SC — Outdoor apparel brand Southern Point Co. has selected Brandon as its agency of record. Brandon will be responsible for developing and executing strategic marketing campaigns across multiple channels, including digital, social media, and traditional advertising. The agency will also provide creative services, website management, search engine optimization, analytics, and Amazon store management.

NEW YORK — Drink, an alcohol e-commerce operating system, has appointed Three Cheers PR as its agency of record. Three Cheers will bring Drink's message to a larger audience and share the news of its expansion to industry partners. Three Cheers will also focus on Electriq, Drink's Shopify-expert digital agency, and Drink's patented Pair platform that generates AI-driven insights to tailor product offerings and develop category-defining brands.

NEW YORK — 5WPR has been named the agency of record for real estate firm Jason Mitchell Group (JMG).  5W will work on a strategic growth plan to attract real estate agents and national companies who require a preferred real estate group and partner. 5W will also collaborate with JMG to increase brand awareness and visibility in front of key audiences with media results.