MINNEAPOLIS—Bed manufacturer and marketer Tempur-Pedic International has selected Carmichael Lynch as its creative agency of record and Carmichael Lynch Spong as its public relations agency of record. 

NEW YORK—ShopPR, a subsidiary of Lippe Taylor, has been named agency of record for Keds, an iconic American lifestyle brand. As its first assignment this October, the agency helped Keds introduce its multiyear partnership with six-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift. ShopPR is now working with Keds on a multimedia campaign, encouraging young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest.

RALEIGH, NC—French/West/Vaughan has been selected as the integrated marketing agency of record for tasc Performance, a New Orleans-based apparel company that offers performance wear for active lifestyles. FWV will implement a comprehensive integrated marketing campaign designed to drive sales by increasing awareness of tasc among consumers and retailers, and highlighting the brand’s diverse products and unique features. Campaign elements will include public relations, social media, digital advertising, search engine optimization, grassroots activities and event sponsorships.

NEW YORK—Aspectus PR, a global communications and PR agency focusing on financial services, energy, engineering and B2B technology and events has been appointed by Insurance Technologies, a provider of sales and regulatory automation solutions for the insurance and financial services industries as its PR communications agency. Aspectus will focus on the promotion of Insurance Technologies’ VisibleChoice, an annuity sales and suitability solution for broker-dealers and advisors, as well as FireLight, an e-application business fulfillment platform for carriers and broker-dealers.

BRIDGEWATER, NJ—Venture Development Center, a company that uses “big data” to help companies make better business decisions, has selected R&J Public Relations, as its public relations agency of record. VDC has partnered with R&J to conduct a comprehensive media relations program, involving both traditional and social media outreach methods, to build awareness of VDC’s expertise in the Big Data space.

NEW YORK—Workhouse has been selected by Symbolic London, one of the world's largest collections of 20th-century pop culture, as agency of record for a collection of fine art works inspired by The Rolling Stones and the artists that have supported them as part of a worldwide exhibit entitled 50 Years of Rocking the Art World. Workhouse will develop integrated promotional campaigns that synchronize communication efforts and will execute a comprehensive public relations plan for the exhibition.