BOSTON — The Water Environment Federation (WEF), a trade organization for water quality professionals around the world, has hired Adam Ritchie Brand Direction to provide idea creation services for a public engagement campaign around the role we play in a circular resource society. The agency will deploy The Creative Compass, its signature campaign development process, for the assignment.

LOS ANGELES — Enterprise AI company Hypergiant has appointed Diffusion as its public relations agency of record. Diffusion’s PR campaign will focus on media relations to position the company as a products innovator, unlocking humanity’s future by developing products for key social issues and building Hypergiant’s thought-leadership platform.

MIAMI — rbb Communications announced the addition of three new luxury real estate developments to its client roster — Baccarat Residences Miami, Lofty Brickell Residences and The Crosby Miami Worldcenter. rbb is working closely with the project developers on integrated domestic and international strategies that generate industry attention and drive sales.