BRIDGEWATER, NJ—R&J Public Relations has been named public relations agency of record for the Polaroid brand in North America. R&J will engineer and execute a comprehensive media relations program in support of the brand and its diverse range of consumer electronics products. In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, and flat-screen TVs.

ANNAPOLIS, MD—Catholic Relief Services, the official international humanitarian agency of the US Catholic community, has selected Crosby Marketing Communications to rebrand its annual Lenten CRS Rice Bowl Program and develop a new website and outreach materials to increase engagement with the program. Crosby is creating a new brand image, program messaging, a Lenten calendar and “rice bowl” donation box to inspire more Catholics to participate.

RALEIGH, NC—Former Duke basketball star and nine-year NBA veteran Dahntay Jones of the Dallas Mavericks has selected Raleigh-based French/West/Vaughan as his new marketing, public relations and endorsement agency of record. FWV will work with Jones to vet corporate partnership offers, as well as promote the Dahntay Jones Foundation, which provides academic support, mentorship and empowerment to underserved youth.

NEW YORK—, an online plus-size lingerie store, has appointed Zing USA as PR agency of record to build brand awareness and grow sales for the company’s intimate apparel line.

TAMPA BAY—JoTo PR has added Scottsdale, Arizona fiction author Michael Allan Scott—whose novels Dark Side of Sunset Pointe and Flight of the Tarantula Hawk, are due to be released in 2012 and early 2013—as a client.