NEW YORK — Broadband satellite company Hughes Network Systems has tapped MWWPR to be its global agency of record. The global account will be handled by MWWPR’s technology and business-to-business practices, and leverage the agency’s proprietary StoryCoreTM master narrative development process. Program support will include social and digital media marketing, influencer relations, content creation, executive thought leadership, public affairs, advocacy, cause marketing and partner-alliance PR, all rooted in data-driven insights.

MINNEAPOLIS —, the online retailer, has named Carmichael Lynch Relate its PR agency of record after a competitive search.  The agency will handle all of’s PR including media relations, social media and influencer engagement. Carmichael Lynch Relate was selected for its history in the home & design and retail industries, according to, which operates sites serving 25 communities around the globe in addition to the U.S.

BOSTON — ZappRx, a digital company aimed streamlining the process of ordering specialty medications, has named Matter Communications its PR agency of record. Matter is charged with increasing awareness, educating consumers and bolstering business for ZappRx. The agency said doing that will include leveraging media relations, social media, speaking opportunities, branding and messaging among others.

CORAL GABLES, FLORIDA — Cheryl Andrews Marketing Communications has been named the North American PR agency of record for three Bristol Hospitality Group hotels in Panama. The new resorts include The Bristol Hotel Panama City, a metropolitan boutique hotel; The Santa Maria, a hotel and golf resort, also in Panama City; and the Buenaventura Golf & Beach Resort (pictured), roughly two hours from Panama City.