DALLAS — Newk’s Eater has named Champion its PR agency of record. Champion’s scope of work for the fast-casual chain encompasses proactive outreach to local, national and trade media, as well as leveraging partnerships with high-profile bloggers and athletes in target markets.

LOS ANGELES — Beach House has added Mad Rabbit to its agency roster. Beach House will handle the brand’s public relations and influencer marketing efforts moving forward. Mad Rabbit makes natural tattoo after-care products.

NEW YORK — Hair color brand Madison Reed has named Autumn Communications as its agency of record.  As its AOR, Autumn will guide Madison Reed through public relations, influencer marketing, and creative activations in an effort to raise visibility for its professional hair color offerings.