NEW YORK — Refrigerated pet food brand Freshpet has selected Mitchell as its PR agency of record. Working alongside Freshpet’s marketing team, the agency will lead the earned media relations and outreach and provide PR support across the brand.
NEW YORK — Marino has added The New York City Hospitality Alliance to its client roster.  The Alliance acts as a liaison between the hospitality industry, government and the press, advocating for a regulatory environment that removes barriers to entrepreneurship and job creation.

POTOMAC, MD — Castellum has appointed kglobal its strategic branding and communications partner. kglobal has been hired to provide the tech company with a heightened image and brand awareness through branding and marketing, website design and development and digital and social presence, as well as provide media relations and reputation management.

MIAMI — Zapwater Communications has added three hotel and resort properties to its client roster: Harbour Village in Bonaire, Royal Uno in Cancun, and The Bristol in Panama. The agency will be responsible for all North American media relations campaigns, which will be managed out of Zapwater’s Miami office.

LOS ANGELES — Beach House PR has added beauty brands Youngblood and Good Dye Young to their agency roster.  Beach House, an award-winning strategic communications agency, will handle public relations and influencer marketing efforts for both companies.

CHARLOTTE, NC — Spark Strategic Ideas has been tapped to handle public relations for tech consultancy Hylaine and food and entertainment chain Hickory Tavern. Both companies hired Spark to launch ongoing, strategic public relations plans to increase brand awareness to targeted audiences and amplify their presence in the community.