NEW YORK—Burson-Marsteller has been named agency of record for, the leading provider of online services to the global group hotel sales market. As agency of record, Burson-Marsteller will work with to provide strategic communications counsel, enhance awareness, convey key brand messages, manage media relations and provide strategic counsel.

NEW YORK—The Seeds of Africa Foundation, a New York City-based NGO that provides education and community development programs in Ethiopia, has retained Momentum Communications Group, which will provide media relations services to increase awareness of the organization’s mission and programs, focusing on its recently launched Dream School Project.

SCOTTSDALE, AZ—Amendola Communications today announced it has been selected as the public relations agency of record for Sentrian, the remote patient intelligence company aspiring to eliminate all preventable hospitalization. The agency will provide a full range of PR services including strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.

NEW YORK—The Pollack PR Marketing Group has been selected by ESI Ergonomic Solutions to lead its integrated public relations and national brand marketing efforts. PPMG will help expand ESI’s national reach and visibility in the marketplace and develop content marketing platforms for the office furniture and design market. PPMG will also work on influencer outreach programs targeting the business and consumer marketplace about the broad benefits of ESI’s ergonomic office space solutions.

SANTA MONICA, CA—Blaze, which represents brands in food and beverage, consumer, retail and lifestyle, has added rove—a new mobile lifestyle brand with products that make life easier for today’s on-the-move generation—to its client roster. The firm will manage an aggressive media outreach program that builds local and national awareness around new products and designs, create engaging experiences throughout new product launches and highlight quarterly brand promotions. 

BOSTON—Pan Communications added a clutch of new clients during 4Q of 2014, helping power record growth at the firm. The new assignments included Black Duck Software; Dragonfly Data Factory; SAP'sFieldGlass; Sharalike; Targit, the maker of Decision Suite; and, Trinity Partners.

NEW YORK—Nancy J. Friedman Public Relations (NJFPR) has added two hotel properties to its roster of travel, hospitality, and lifestyle clients. The agency has been retained to launch The Williamsburg Hotel, which is slated to open fall 2015 in Brooklyn. The Williamsburg Hotel is the latest project from Heritage Equity Partners, which has developed several residential and commercial properties in Brooklyn in recent years. NJFPR has also been named AOR  for the Boston's Hotel Commonwealth, undergoing a $50 million renovation and expansion scheduled for completion in fall 2015.