LOS ANGELES — Minds Matter Southern California, a non-profit organization that provides mentorship, resources and guidance to low-income high school students in pursuit of a college education, has appointed Bubble Agency as its PR agency. Bubble Agency will help elevate the organization’s presence and awareness in Southern California through a dedicated media program that promotes the commitment, dedication and effort its volunteers contribute every day and highlights the successes their students achieve. Bubble Agency will provide some of its services to Minds Matter pro bono.

TORONTO — Canada’s salon-based retailer, Chatters Hair Salon, has named 1Milk2Sugars its agency of record for PR and influencer relations. Chatters’ decision came after a thorough RFP process during which 1M2S demonstrated its beauty market expertise and understanding of the haircare category. The company has more than 500 stylists and 115 locations along with a robust ecommerce platform featuring top hair care brands.

SAN FRANCISCO — Segal Communications has been selected as the agency of record for Henhouse Brewing Company. Segal was brought on to ensure the visibility of a lengthy calendar of launches and events planned by the Sonoma County-based brewery leading up to SF Beer Week, held February 10 - 19th, and beyond. This will include supporting the annual Big Chicken Zero-Day Double IPA release, in which the Henhouse team undertakes the herculean task of packaging and distributing over 9,000 pints of beer every day for one week.

CHICAGO — 3rd Coast PR has added Woodland Tools Co. to its client roster. Headquartered in Madison, Wisconsin, Woodland Tools Co. is partnering with the agency to elevate brand awareness through traditional PR and strategic influencer partnerships.

NEW YORK — 5WPR has been selected as the public relations agency of record for leading permissioned consumer data platform, Attain. 5WPR is responsible for managing media relations and content development. Attain, formerly known as Klover, recently underwent a rebrand that 5W also helped support.