NEW YORK — VeriJet, which provides private jet charters, has named VirgoPR its PR agency of record. VirgoPR’s work will focus on company news like an expanding fleet, app updates, further regional services, thought leadership for the aviation industry and the future of travel. VirgoPR will also be refining messaging and positioning around how VeriJet fits into the travel industry.

CHICAGO — Montserrat Tourism Division has retained Zapwater Communications for media relations activations in North America. The agency will lead the destination’s Remote Workers Stamp initiative and other promotional campaigns designed to position the Caribbean island as a must visit destination.

RALEIGH, NC — French/West/Vaughan (FWV) has been selected by private equity firm Sherpa Collaborative to handle public relations efforts for the organization and multiple associated brands. FWV has already begun work on behalf of Sherpa Collaborative, its hammock brand Lawson Hammock and belt company Andador, with an initial focus on increasing awareness and driving sales for both consumer-facing brands through a national media relations campaign.