LOS ANGELES — BMF has added Loews Hotels & Co. to its client roster. Appointed as public relations agency of record, BMF will serve as a strategic communications partner in bolstering the branded owner and operator’s ‘Welcoming you like Family’ messaging, alongside other brand wide initiatives. BMF is also being tapped to help evolve Loews Hotels’ branded programs and launch a new dedicated focus around weddings and group offerings.

NEW YORK — CRC Communications has been named PR agency of record for scotch whisky brand The Glenrothes. CRC will work on the The Glenrothes’ new platform, Look Beyond, in pursuit of raising the brand’s profile in the US and broadening awareness among scotch whisky enthusiasts.

NEW YORK — Finn Partners has been named PR and social media agency of record for non-alcoholic beer brand Best Day Brewing. Best Day has engaged Finn as it prepares for major brand and distribution expansion.

NEW YORK — Magrino has been named agency of record for three new clients — Hilton Puerto Vallarta Resort, Hilton Conrad Tulum and Hotel Louis. The agency will work on creative programming and brand awareness development in the US through integrated public relations strategies and marketing campaigns.

CHICAGO — Zapwater Communications has been tapped to work with Sofitel Chicago, Fairmont Chicago, and Swissôtel Chicago. Sofitel Chicago is noted for its architecture, designed by French architect Jean-Paul Viguier. Fairmont Chicago is in the process of reimagining its offerings. Swissôtel Chicago is newly renovated.
PHOENIX — Cannabis PR firm Proven Media has added three new national clients — Council for Federal Cannabis Regulation, which tapped the firm for media relations; branding and logistics company Dizpot, which named Proven Media its PR agency of record; and edibles company RR Brothers Group, which hired the firm for marketing and communications services.