Holmes Report 03 Feb 2020 // 2:34AM GMT
NEW YORK — MWWPR has been selected as agency of record to lead an integrated corporate reputation program for the meat processing company Smithfield Foods. The agency will provide internal and external communications to support the Virginia-based food company's corporate affairs strategy ranging from corporate positioning, executive visibility, issues/crisis management, CSR and sustainability to employee communications and community relations and a full complement of social, digital, content and creative services.
CHICAGO — Zapwater Communications, Inc. has been retained by The Forge: Lemont Quarries Adventure Park (The Forge) to assist in strategic communications efforts leading up to the adventure park’s grand opening in summer 2020. Zapwater will serve as public relations agency of record for the 300-acre destination, which will feature the largest zip line tower and aerial challenge course in North America.
LOS ANGELES — The BARR Center has retained The Pollack PR Marketing Group to raise awareness of its educational model for schools, which uses eight interlocking strategies and data to further students’ success. BARR has been rolled out in more than 100 schools across 15 states after receiving backing from the US Department of Education nine years ago through an innovation grant, which allowed it to undergo rigorous testing.
ORANGE COUNTY, CA — HKA Marketing Communications has been selected to represent Doug Finke, publisher of the Quantum Computing Report, a global resource site for the quantum computing industry. Finke established QCR in 2016 to provide timely commentary and analysis regarding the burgeoning quantum computing industry.
FREDERICK, MD — DPR Group has been hired to provide PR and marketing services to Downey Ridge Environmental Company to promote its Greasezilla, the company’s system for separating fats, oils & grease (FOG) from commercial restaurants & regulated industries, and using them to produce fuel. DPR is charged with securing high-profile publicity about Greasezilla in a wide variety of targeted media outlets and industry publications. In addition, DPR Group has offered support for Greasezilla at industry events.
FORT LAUDERDALE, FL — Hemsworth Communications has been retained as the agency-of-record for Discover Dunwoody, the destination marketing organization for Dunwoody, Georgia. Effective immediately, Hemsworth will develop and execute a two-tier strategic annual plan to support the destination’s leisure tourism and economic development divisions.
RALEIGH, NC — French/West/Vaughan (FWV) has been selected by RealEats to spearhead the organization’s public relations and social media efforts. RealEats provides chef-curated, healthy, farm-to-table meals that stay fresh without preservatives for up to seven days when refrigerated.