Holmes Report 05 Feb 2017 // 9:23AM GMT
SAN FRANCISCO—Allison+Partners has been named the agency of record for ADT, the leading provider of security and automation solutions for homes and businesses in the United States. Allison+Partners will support national communications efforts surrounding the company's smart home security platform, as well as related products and service. The firm recently orchestrated ADT's PR program around its Smart Security platform, ADT Canopy, at CES.
CHICAGO—Marriott Marquis Chicago has retained Zapwater Communications to handle public relations and social media activities for the hotel’s opening in Fall 2017. Zapwater’s scope of work will include media relations, strategic partnerships, targeted events and social media. Zapwater will also manage all opening public relations activities related to the hotel.
NEW YORK—Diffusion has been appointed by USA Today Network, which is part of Gannett Co., as its public relations agency. Diffusion will support the network across a range of corporate and consumer initiatives to directly impact perception, growth and readership.
NEW YORK—Turner’s long-running relationship with Barceló Hotel Group is expanding in 2017 after the global hospitality brand named Turner as the agency of record for North America. The firm’s expanded responsibilities include promoting Barceló Hotel Group’s four brands in the North American market: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts, and Allegro Hotels.
LOS ANGELES—C+R Communications, a boutique PR agency specializing in hospitality and resort real estate, has added several new clients: Four Season Napa Valley Resort & Private Residences; The Everly, a new hotel by Kimpton; La Peer, a new hotel by Kimpton; and The Scott Resort & Spa in Scottsdale.
NEW YORK—Brandstyle Communications has been selected to represent real estate investment and development firm The Domain Companies.
LOS ANGELES—Ballantines Public Relations, a lifestyle agency, has been chosen to represent Trisara Resort of Phuket Island as the official public relations agency of record.