MINNEAPOLIS—YANMAR America Corporation has selected PadillaCRT as its agency of record to increase awareness of and customer affinity for its agricultural equipment. PadillaCRT will plan and execute fully integrated marketing communications to raise YANMAR’s profile in the compact utility tractor market.

CHICAGO—Fashion brands Jak & Peppar and Birdies have named Zapwater Communications as public relations agency of record. Zapwater began working with Birdies, the San Francisco-based startup, in January 2016 and will help grow the brand and increase awareness for the concept throughout the year. Chicago-based Jak & Peppar retained Zapwater for media relations, influencer outreach and marketing communications support to promote the brand’s seasonal collection launches.

NEW YORK—CRC, a New York-based public relations agency, has been named the agency of record for Deep River Snacks, a Connecticut-based snack brand known for its “better-for-you” line of salty snacks.

ALISO VIEJO, CA—Blaze Public Relations has added Chronic Tacos, a fast-casual Mexican restaurant with more than 30 locations across North America, to its client roster. Blaze will be executing high-level strategy to publicize within local, national, and trade media outlets.

WASHINGTON, DC—SevenTwenty Strategies has been named public relations agency of record for the American Association of Nurse Practitioners, which represents the nation's 205,000 nurse practitioners. SevenTwenty will lead advertising, public relations and strategic communications for AANP.

NEW YORK—MoJJo Collaborative Communications has added Suji’s Korean Cuisine, led by entrepreneur Suji Park, to its roster of clients.

ATLANTA—Sensis, a cross-cultural marketing agency, was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control & Prevention. The BPA, awarded through the CDC’s office of the associate director for communication, includes a five-year base period and five 12-month option periods.