NEW YORK —Happy Wax has retained The Pollack Group to lead corporate messaging and media relations efforts. The firm’s charge includes helping Happy Wax, whose products are alternatives to candles, as a category-leading lifestyle brand.

LOS ANGELES — Campervan rental company Travellers Autobarn has selected Wagstaff Media & Marketing as its agency of record in the US. Wagstaff has been hired to help increase brand awareness and grow its user base in the US on the heels of success in Australia and New Zealand.

NEW YORK — Montieth & Company has been selected to lead the branding and communications strategy for Vote Mama, an umbrella organization dedicated to electing mothers with children under 18 to office. The firm will help drive support for Vote Mama’s goal, which is normalizing moms running for office, having more mothers hold seats in federal, state and local governments and the passage of family friendly legislation.

BOGATÁ — The Columbian Natural Gas Association is partnering with Apple Tree to promote natural gas as a clean energy source that can benefit the country. The effort includes Apple Tree creating a fully digital campaign including a web series, experiential kits and web content.

NEW YORK — Lou Hammond Group has added new clients seeking public relations/corporate communications, strategic planning, branding and digital marketing services. They are: digital health platform imaware; real estate developer Russell Lands On Lake Martin, AL; and The Alida hotel in Savannah.

DENVER — Turner has added new wellness and travel clients including: hydration company Nunn; virtual dance class provider Steezy Studio; The Rally Hotel in Denver; and the new JW Marriott Tampa Water Street.

NEW YORK — Ink & Roses has signed three new beauty accounts: i-On Skincare, certified trichologist Bridgette Hill and Franz Skincare USA. Ink & Roses will support the brands with a mix of brand positioning and messaging counsel, product launch activity, earned consumer and trade media relations and influencer outreach to drive brand and product awareness.

NEWPORT BEACH, CA — Healthcare communications firm Pazanga Healthcare Communications has expanded its client roster with the addition of Cytovale, Epica Human Health, Eyenovia and Pazanga will support these new clients with customized programming elements ranging from brand positioning and messaging and brand design to content development, digital marketing, and traditional and social media.