NEW YORK — Diffusion has added two new clients to its roster — Dreo and Wysa. Dreo, which makes appliances like space heaters and air purifiers, named Diffusion its PR agency of record. The agency’s campaign for Dreo will focus on targeted media efforts to secure earned review features for Dreo’s lineups of air purifiers, tower fans and space heaters. Wysa, a mental health platform, also named Diffusion its AOR. Diffusion’s campaign for Wysa will raise overall brand awareness and shine a light on Wysa’s 150+ interactive mental resilience exercises, professional expert coaching and its emotionally intelligent, conversational AI.

PARSIPPANY, NJ — The Toy Association and Adventure Media & Events have tapped Coyne PR to support The Play Date, an invitation-only media event on March 23 in New York. Coyne PR will work to secure media attendance by promoting the opportunities that the event offers, such as direct access to the toys being released throughout 2023. The campaign will focus on a comprehensive media relations program targeting traditional media outlets, key industry experts and VIP influencers, including pre-show, on-site and post-show support.

NEW BRUNSWICK, NJ — DatChat has named Wachsman agency of record for its metaverse subsidiary, Habytat by SmarterVerse. Wachsman is tasked with driving awareness of the company, whose products are designed to make the metaverse accessible and easy for consumers.